Working at Lastline – Rachel Baer-Morash
Here at Lastline, we pride ourselves on our network detection & response technology that protects organizations worldwide from sophisticated threats. This is very much a team effort. We would be nothing without our wonderful employees. They’re the lifeblood that sustains Lastline’s mission of enabling our customers to defend themselves against attacks that disrupt their operations.
To acknowledge all that our employees do, we decided to launch the “Working at Lastline” series of blog posts. These interviews provide a sense of the internal excitement that’s driving Lastline forward.
For our inaugural post, we spoke with Lastline Channel Account Manager for the U.S. Western Region, Rachel Baer-Morash.
Can you tell me your name, your position at Lastline, where you’re located, and how long you’ve been at the company?
My name is Rachel Baer-Morash. I live in southern Orange County in California, though I’m originally from Minnesota. I’ve been a Lastline Channel Account manager serving western Canada and the western United States for about 11 weeks now. My job involves engaging with Value-Added Resellers (VARs) and Managed Security Service Providers (MSSPs) to incorporate Lastline technology into the full spectrum of services they promote and deliver.
What made you decide to join the team at Lastline?
One of the biggest things was finding a company where the culture is collaborative. Before applying to Lastline, I had been looking for an organization where leadership was pro-channel and where the culture was highly collaborative, but I didn’t come across any companies where I felt I could fit in. That’s why I was so happy when learned that Lastline is 100 percent partner-focused in that every deal, regardless of who initiated it, is run through our channel partners. While the industry is moving in this direction, Lastline’s commitment to partnerships goes beyond what most companies are doing! So I’m really glad now to be working in my position where I can leverage the internal leadership team as well as internal technical experts to help build and nurture these relationships with partners.
What things have stood out for you since you joined Lastline, compared to other organizations you’ve worked for in the industry?
What’s really stood out to me is the fact that everyone is so approachable. On my 30th day at Lastline for example, the company’s CEO, John DiLullo, reached out to me. We then had a 45-minute discussion where he checked in to see how things were going for me. It’s these types of things that give staff confidence and feel supported in the workplace.
What was a pleasant surprise about Lastline since you started? Something you didn’t expect.
I was blown away by the fact that Lastline’s three founders—Christopher Kruegel, Giovanni Vigna, and Engin Kirda—are so involved. It’s possible to actually engage them and use them in my partner activities. For instance, I’ve been including them in different partner meetings, and I’ve been introducing them to high-level partner contacts. When I had my new hire training, they even sat in on the training so that they could meet us and contribute to our conversations. In addition, they meet with new and existing customers all the time; just recently, they worked Lastline’s booth at Black Hat USA 2019. At the same time, they’re professors at the University of California in Santa Barbara and Northeastern University in Boston, so they’re helping to educate the infosec defenders of tomorrow!
Why did you choose to start working in security? Was there something about the security industry, or Lastline, that is particularly compelling?
Actually, I’ve always wanted to work in security. It’s such an important industry and I want to be a part of making a difference in improving end-users’ security. I also like that security is always changing what with the Internet of Things and the migration to the cloud, so there’s always something new to learn; it’s always fresh.
That being said, I was really drawn to Lastline because of the technology. In particular, I’m really interested in how Lastline uses AI-powered solutions to integrate with organizations’ other tools. The more I learned about it from everyone who interviewed me, the more excited I got, and the more I wanted to help support those technologies’ evolution.
Nowadays, my thought is that organizations need easy-to-deploy solutions that won’t be shelfware. They also need tools that will integrate well with other software and catch the attacks that other tools can’t. Partners are realizing this, which is why they’re looking to be more strategic about who they resell. We’re now leveraging this to help get Lastline into new markets.
What do you think is the biggest security issue facing organizations in 2019?
There’s no doubt in my mind that it’s advanced malware. This threat is getting worse and worse every day, with new families emerging all the time. During my training at Lastline, I learned that adversaries are creating attacks so that they can evade analysis and bypass detection. They’re also generating polymorphic malware combined with threat automation to increase the volume and persistence of attacks, thereby overwhelming users.
Users aren’t the only ones who can’t keep up. Due to the influx of malware events, security analysts are burning out. It’s already so difficult to protect data, and the skills gap isn’t helping this.
With that said, organizations need to purchase an AI-powered solution to keep up with sophisticated malware and other cyberthreats. Lastline is unique in this regard because it leverages different types of AI and machine learning. So customers who invest in Lastline get a solid solution and position themselves securely against today’s digital threats.
What’s key at this point is the need to educate partners and prospects on why all of this is so important, how Lastline reduces false positives, what goes into aggregating data, and how Lastline makes detecting sophisticated threats simpler. People are starting to hear how Lastline catches what’s getting through other tools. We just need to keep driving that message.
What are your other interests? What do you enjoy doing when you’re not working at Lastline?
I’m really into wellness. I don’t consume any sugar, dairy, gluten or alcohol, and I’m constantly working to enhance my energy and performance as a person using vitamins and supplements. I just love learning about all of this stuff, so I’m reading a lot about the brain and how the brain and body work together to stay healthy. On top of that, I’m living my dream by residing in California.
Do you have any final words to share on working for Lastline?
I’m really excited about how easy it is to have discussions with partners. At the same time, as Lastline’s reputation grows, partners and prospects are responding very favorably. It’s really fun and exciting; the timing is right. While Lastline’s technology is proven and the company has a large customer base, we’re still in the early stages of our growth. For me, I’ve always wanted to get into an organization and ride the wave. I feel like that’s exactly what’s happening at Lastline, especially with its focus on the channel. There’s still lots of work to do, but there are such great opportunities for growth. Plus, everyone is really motivated, so I have no doubt about the future of the company.
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